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From a Master’s Thesis to an Innovative Startup: How Koesi Was Born

Koesi was born from Elena Alberti’s Master’s thesis, which explored how people make sustainability-related decisions within a shared system, using a digital business game developed by IE Business School in Madrid.

The experiment, conducted with 62 students, highlighted the crucial role of communication and information in shaping sustainable choices. The model moved beyond academia during the CSR and Social Innovation Fair, where it attracted the attention of UNIS&F’s Multi-Stakeholder Sustainability Working Group.

Shortly afterwards, Electrolux Italy proposed turning it into a corporate workshop. The first pilot took place at UNIS&F LAB, where local professionals experienced first-hand the dynamics of environmental impact, resource management, and collaboration. Those results sparked the vision that would become Koesi: using play as a tool to make sustainability tangible, participatory, and truly accessible to organizations.

Today, Koesi continues to develop this original insight through video games, interactive workshops, and ESG programs that bring together learning, innovation, and engagement.

👉 Read the full article on Storie di Eccellenza

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Humane World Magazine features Koesi: sustainability is learned through play
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Humane World Magazine features Koesi: sustainability is learned through play

In March 2025, Humane World Magazine published an article dedicated to Koesi, telling the story of the vision, mission, and evolution of the project founded by Elena Alberti and Tommaso Beriotto, now part of the Le Village by Crédit Agricole Triveneto ecosystem.

Humane World Magazine features Koesi: sustainability is learned through play
Press Release
La Repubblica features “The Sustainability Business Game”: Elena Alberti’s journey from thesis to startup
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La Repubblica features “The Sustainability Business Game”: Elena Alberti’s journey from thesis to startup
La Repubblica features “The Sustainability Business Game”: Elena Alberti’s journey from thesis to startup
Press Release
The University of Ferrara interviews Elena Alberti: the sustainability business game, from its origins
elena
The University of Ferrara interviews Elena Alberti: the sustainability business game, from its origins

In November 2021, the University of Ferrara published an interview with Elena Alberti, creator of the digital business game that represents the original core of what we now know as Koesi. Published in the People section, the article retraces the beginnings of her work—from the first insights to the workshop’s adoption by companies.

The University of Ferrara interviews Elena Alberti: the sustainability business game, from its origins
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IULM traces the origins of Elena Alberti’s digital business game: from thesis to her first corporate workshop
sustainability
IULM traces the origins of Elena Alberti’s digital business game: from thesis to her first corporate workshop

In 2021, IULM University published an in-depth interview about Elena Alberti’s journey—at the time a graduate in Strategic Communication—and the origins of “Unlocking Sustainable Business Decisions Through Communication”, the digital business game that would later become the foundation for the entrepreneurial developments now associated with Koesi.

IULM traces the origins of Elena Alberti’s digital business game: from thesis to her first corporate workshop
Press Release